I’ve written it because, as a life coach, I’ve lost count of the number of times I’ve seen and heard men being hurt and bewildered because they couldn’t get a girlfriend, or feeling baffled by female behaviour.

Sometimes, this is because of a plain and simple lack of information about how women and girls actually “tick”. And sometimes, more frighteningly, it’s because a well-intentioned guy, who’s really looking to understand women better, gets his information from other guys about how to do that. (Which is strange, really. A bit like getting instructions on how to use a PC from Apple).